OKI Data stops selling printers in North, Central and South America
OKI DATA AMERICAS ANNOUNCES NOTIFICATION OF END OF LIFE FOR HARDWARE FOR THE OKI BRAND, VALID MARCH 31, 2021
Irving, Texas: OKI Data Americas, a leading global print technology company, today announced that OKI Data Americas, Inc. will no longer sell OKI branded printer hardware in the North, Central and South American markets effective March 31, 2021 . This includes all LED-based single and multifunction as well as dot matrix (SIDM) printer hardware.
“This year OKI embarked on a new three-year mid-term plan that would realign our business for sustainable growth and long-term profitability by shifting our focus from a transactional sales approach to value-added sales and service delivery,” said Sergio Horikawa, President & CEO. OKI Data Americas, Inc. âWhile we have made significant progress in implementing this plan, significant shifts in demand in the printer market due to the COVID-19 pandemic have forced us to reassess our ability to meet the medium-term plan. Following assessment by our management teams in America and Japan, it was determined that a new way forward is needed, which led to today’s announcement. “
OKI Data or selected partners will continue to provide consumables, parts and warranty services to the American markets as required by the relevant countries and states to effectively support our current installation base. OKI will continue to work with our channel partners to forecast, buy and execute shipments to maintain inventory levels that meet ongoing market demand.
“I want to assure our resellers, partners and end customers that OKI is committed to continuing to provide the supplies, parts and service necessary to keep our printers operational for years,” said Horikawa.
This announcement only affects the US market. OKI’s domestic (Japan) and other overseas markets will maintain their current business course and strategy. Global OEM agreements and sales of specific value-added product lines affecting America are directly managed by OKI Data Corporation in Japan.
About OKI Data Americas Headquartered in Irving, Texas, OKI Data Americas is a subsidiary of OKI Data Corporation and is supported by Tokyo-based parent company OKI Electric Industry, a 4.0 billion mechatronic systems company since 1881. OKI began its innovation in the Printing industry more than four decades ago, initially marketing some of the first dot matrix printers before pioneering LED printing technology that continues to power OKI’s product portfolio to this day.
More information is available at www.oki.com/us.
OKI Data Americas, Inc.
SOURCE OKI data
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